Earn Crazy Salary by Becoming an Automotive Marketing Consultant
Becoming the best automotive consultant is not achieved overnight. It requires months and sometimes years of training and hard work before you obtain all the knowledge that you need and be ready to market your first car to your first client. Moving up in the corporate ladder starts from the day that you sold one unit and start wondering when your next sale would come. Has it been pure luck? Maybe. You will not succeed in the industry if you will be working on luck alone, you need to create your own network of clients and you need to establish your name as someone who can be trusted and develop your skill in closing deals and in transforming opportunities into cash.
After you have optimized your online exposure, your next concern will be to handle the PR. Especially if you are visible online, the dynamics continue even after the sale had been closed. While it is important that you maintain excellent relationship with your clients, your online visibility makes you vulnerable to possible negative comments especially if some client expectation were not met. These negative feedbacks can effectively damage your reputation. To address this, it is always best that you manage the client PR:
- Maintain your own Website! Having a website makes it easier for people to find you. You can list your track record and achievements online so that people will know the kind of consultant you are. You can post some testimonials coming from your satisfied clients so that people will be able to validate your claims. You simply need to optimize your website for it to rank higher on search engines. You can also post and send advertisements from your website, create backlinks, and accept related articles to maximize your exposure.
- Be an active presence in the social networking sites like Facebook, Google Plus and Twitter. These sites help maximize your exposure online and in supporting your credibility through the number of your fan base and followers.
- Nowadays, creating podcast and videos and posting it on popular sites like You Tube or even at Facebook can make significant impact. These should be interesting enough to catch the attention of your target market and interesting enough so that viewers would share it with their friends. Thus, effectively widening your circle of prospects.
- Maintain a blog, forum or review articles. This will help you locate the right people and have them notice you. You can also participate with other related pages and leave backlinks to your site. You can also maintain correspondence and communication through enewsletters you’re your prospective clients, share updates and exchange ideas with them on the latest trend in the automotive industry.
After you have optimized your online exposure, your next concern will be to handle the PR. Especially if you are visible online, the dynamics continue even after the sale had been closed. While it is important that you maintain excellent relationship with your clients, your online visibility makes you vulnerable to possible negative comments especially if some client expectation were not met. These negative feedbacks can effectively damage your reputation. To address this, it is always best that you manage the client PR:
- Try to meet all the expectations by working the limits that you have agreed.
- Don’t over-promise. Promising something that you can’t deliver can lead to frustration and discontentment.
- Communicate constantly with your client. Inform him of all progress with regards to your contract, this will eliminate any doubts from your client regarding your reputation.