Sports Cars – Not Just For Men
Several years ago, the web hosting company GoDaddy hired racecar driver Danica Patrick for their Super Bowl ad, and that commercial sparked a whole new perspective – that driving fast isn’t just for men! Combined with the fact that over half of all car purchasers are women – She-conomy.com reports that women buy 65% of new cars – that’s not the only change taking place with women and cars today. It looks like the old saw about sports cars attracting women now takes on an entirely new meaning: what they are attracting is women buyers.
All of this is creating lively debates on car forums ensue about how many women do buy them, and whether or not they are buying more traditionally “male” muscle cars like Corvettes. (The answer? Not nearly as much as men, but yes, more are buying them, as “More Women Buying Sports Cars” notes.) And while it is true that women still gravitate towards more practical and fuel-efficient cars, LeaseTrader.com’s 2011 survey among Canadian car owners revealed the following:
- The demand for Ford Mustangs from women went up 11.7% since 2010.
- Female demand for Chevrolet Corvettes rose 14.3%.
- Porsche brand reported that 1 in every 10 owners in Canada is a woman, which is up from prior years.